A major global challenge of today is the need for food systems that are more healthy, fair and sustainable. FOOD: Bigger than the Plate discusses diverse and creative ways (such as public feasting, edible insects and lab-grown meat) to re-imagine food waste, supply chains, and social empowerment through the politics and the pleasures of food.
Inspired by the complex make-up of our food, a visual language typographic style was created for the book that made virtue out of necessity and lead with information opposed to sticking it on the back of the packet. Using stickers on the front of the covers, each individually placed, every cover was made unique.
The book accompanied a major exhibition at the V&A, London.
Client: Victoria & Albert Museum (V&A)
Agency: The Office of Craig Oldham
Role: Lead design and concept
